Today's personal check ArticleSuccessful Internet Business - 5 Checklists for a Successful Internet Business
1-product:
The most important aspect of running any business
is the product or service that you are offering for profit,
your product has to be just as good or even better than
your competitor or else you will be out of business very soon.
The mistake that i see many aspiring business owners /
entrepreneurs make is that they don't understand who their
target audience is, this is a huge mistake that is costing tons
of folks their hard earned money which is invested in order
to create a product which is used for their business.
Just having a product these days will do you no good if you
don't have a specific range or buyers that are demanding that
product or service that you are offering, your product
can be the best quality but that makes no difference if it is
not in heavy demand by paying customers.
The moral of this 1st checklist is to make sure that your
product is what people are looking for and that is so so crucial
to your success as a business owner
2-Marketing:
Everyone thinks that they are marketing gurus and start
spending money on marketing which (HOPEFULLY) will
get the audience to notice their products and eventually
hopefully the business owner(s) will turn a sale.
Many just don't know how to market their product or buiness
these days, they spend tons of money on marketing
methods that have no (ROI) return on investment, this is
a serious problem considering that not many of us are
very rich and MOST business are started on shoestring
budgets that are depleted instantly.
The blame is not 100% on the business owners, they
believe in their hearts that these marketing methods that
they are going after and using will bring the exposure their
business needs and their sales will start generating due to it.
Marketing is an artform and the smart business owners will use
the MOST cost effective techniques for marketing to get the results
that they are looking for. One problem that i see is that many business
owners don't know what the word "Targeted Marketing" is, they
think that all marketing and promotions are the same and
everyone that sees their message will be inspired to buy.
This is so wrong and incorrect, if you are selling basketballs why
would your marketing target folks that are into quilting? That will not
turn any sales for you and your dollar is wasted.
Targeted marketing is a must and you have to know who your
audience is and what they are looking for, If you ignore this element then
forget about having a successful business.
3-Website
This is part of the marketing but having a website is so so crucial
for anyone that wants to have a business today,
both Online & Offline businesses must have a quality website
that is designed well and spreads the right message.
Don't just put some words and some images and call it a
website, you will lose your credibility instantly and your
potential customers are lost forever.
Your website will speak volumes about you and your
business, make sure to have a nice looking website
that delivers what your business or concept has to offer,
do not put tons of images and unnecessary attractions
that bog down the loading time, the customer/visitor
only gives your website 10-15 seconds to load and they
won't wait any longer than that.
4- Payment processing
Not all businesses need this but most businesses
that are selling goods or services will need
a system to accept payment online, make sure
that you are using a payment processing
system that is efficient and finishes every
transaction.
I have seen tons of websites that have the customers
who are ready to pay and in the middle of the transaction
the payment processing system or the shopping cart
generates an error message and the sale is gone for good!
This situation basically took your profits and your customer
will not buy from you but instead from your rival and
they get to profit from your mistake!
Don't let this happen to you, many businesses have this problem
and that is costing them their profits and eventually they will be
out of business.
Another very important aspect of using a payment processing
system is to make sure it provides the latest security features
so your customers are willing to pull out their credit cards
and make a purchase.
Online shopping security is a huge issue these days
and if you take care of this matter then be ready
to have more sales than your rival!
5-Customer Service
This is by far one of the most important topics in any
business whether it is conducted online or offline, buyers
will need support before ,during, and after a sale is completed.
Do not neglect your customers, keep them loyal buy
providing great products and great customer service, if you
follow this advice then expect to have LIFE LONG customers
that will keep buying from you.
The rule in business is the 80% & 20% rule, 20% of your customers
will buy from you 80% of the time and this is a fact and if you
show some love and care for you buyers then expect for your
business to grow and profit well!
These 5 checklists are so important for success and I hope
you are serious about following every single one of them!
Bea is an internet marketer and business consultant with over 9 years of experience, his indepth ebay blog will help you Sell Your Stuff On Ebay, learn to succeed with this 13 volume blog lesson. | |
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